3/13/2008 7:19 AM
| Filed Under
Edelman, one of the countrys top PR firms, recently did a poll in 18 countries to measure the trust that end-users have in various businesses. Not surprisingly, the technology sector earns the highest levels of trust in every area of the world. In North America, for example, nearly 4 of 5 respondents said they trusted the technology industry (the lowest rated were insurance and media companies).
According to Edelman, resellers have earned this trust because in addition to high quality products, we are at the forefront of finding solutions and fostering trust in advance with our customer base.
The importance of creating trust with your customers cannot be underestimated. In the Edelman poll, they asked respondents how likely they were to take a series of actions if they trusted the company. According to that poll, if the customer trusted a company:
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